Win-Loss Insights Across More Of Your Pipeline

Watershed Intel uses AI-moderated interviews to spot patterns across all your deals, then human-led interviews the ones that matter most—giving you insights you can trust across your entire pipeline.

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Trusted by teams to understand more of their pipeline

AI-Enhanced Win-Loss Intelligence

Stop guessing why you win and lose deals. Watershed Intel uses AI-moderated, plus targeted, human-led interviews to give you reliable win-loss insights across more of your pipeline—not just the deals you can afford to analyze with traditional methods. Get broader coverage and deeper understanding at a fraction of the cost.

What You Get

Cover more deals

AI-moderated interviews reach across your pipeline, so your insights represent your real business, not just a few deals that responded.

Know what to fix first

See which problems show up most often across all your deals, so you can prioritize changes that will move the needle.

Focus interviews where they matter

Use broad patterns to identify which deals deserve detailed, human-led conversations, making every interview count.

Data people trust

Say "6 out of 10 lost deals had this problem" instead of "a few customers mentioned this."

Spot real patterns

See trends across your business instead of debating whether a handful of interviews represent reality.

Save time and money

Get broader coverage without traditional interview costs or overwhelming your team.

Pricing

Foundation Program

$2,900 /month

AI-moderated interview coverage across your primary segment/product line, strategic deep-dive interviews on top 3 patterns, quarterly insights deck.

Growth Program

$4,300 /month

AI-moderated interview coverage across all segments/products, strategic deep-dive interviews on top 5 patterns, quarterly insights + monthly trend updates, real-time opportunity alerts.

Scale Program

$8,500 /month

AI-moderated interview coverage across all segments/products, strategic deep-dive interviews on top 8 patterns, quarterly insights + monthly trends + real-time flags, multi-segment reporting.

The Coverage Program

Most win-loss programs only cover a small percentage of total deals.

Here's why that's a problem:

Resources Get Stretched Thin

Traditional interviews are time-consuming and expensive, so you're always choosing between covering more deals or going deeper on the few you have.

Resources Get Stretched Thin

Traditional interviews are time-consuming and expensive, so you're always choosing between covering more deals or going deeper on the few you have.

Resources Get Stretched Thin

Traditional interviews are time-consuming and expensive, so you're always choosing between covering more deals or going deeper on the few you have.

Nobody Believes Your Results

Insights from 8 deals out of 200 feel like "just a few vocal buyers," not real data.

Nobody Believes Your Results

Insights from 8 deals out of 200 feel like "just a few vocal buyers," not real data.

No Momentum for Change

Leadership won't make big decisions based on feedback from a handful of interviews.

No Momentum for Change

Leadership won't make big decisions based on feedback from a handful of interviews.

No Momentum for Change

Leadership won't make big decisions based on feedback from a handful of interviews.

Teams Stay Stuck

Without seeing the full picture, you keep making the same mistakes.

Teams Stay Stuck

Without seeing the full picture, you keep making the same mistakes.

Teams Stay Stuck

Without seeing the full picture, you keep making the same mistakes.

Constant Second-Guessing

Every insight gets challenged with "but what about all the other deals?"

Constant Second-Guessing

Every insight gets challenged with "but what about all the other deals?"

Constant Second-Guessing

Every insight gets challenged with "but what about all the other deals?"

The real issue isn't that you don't want broader coverage. Traditional methods are just too expensive and time-consuming to scale, and basic surveys are too rigid to get meaningful win-loss insights.

Get Both Wide Coverage and Deep
Understanding

Watershed Intel's hybrid approach uses AI-moderated interviews to gather insights across your pipeline, then strategic, human-led interviews to add depth where it matters most.

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How It Works

We use AI-moderated interviews to understand all your deals, then personally interview the most important ones.

Interview More of Your Pipeline

AI-moderated interviews adapt to each buyer's situation, probing deeper based on their answers. They feel like helpful conversations, not rigid surveys, so people actually complete them and give useful feedback.

Proven Outreach Strategy

Whether you handle outreach or we do, we use methods that get much higher response rates. These AI-moderated interviews work well because participants complete them on their own time, and the follow-up interviews get better responses because people expect the invitation after doing the initial interview.

Spot the Patterns

See which problems show up most often across all your deals. Know what to fix first.

Interview What Matters

Use AI-moderated interview insights to identify which deals deserve detailed conversations with a human moderator. Every interview counts.

Turn Insights Into Action

Get clear recommendations your team can actually use to make better decisions.

Track What's Working

Regular reviews ensure insights turn into improvements, with clear tracking of what's working across your deal flow.

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Pricing

Foundation Program

For teams proving the ROI of win-loss analysis with a single, high-impact project.

$2,900

Per Month

What you get:

AI-moderated interview coverage across your

primary segment/product

line

Strategic deep-dive interviews on top 2 patterns

Quarterly insights & recommendations deck

Learn More

Growth Program

For companies embedding ongoing intelligence into their quarterly business decisions.

$4,300

Per Month

What you get:

AI-moderated interview coverage across all

segments/products

AI-moderated interview coverage across all segments/products

Strategic deep-dive interviews

on top 5 patterns

Quarterly insights + monthly

trend updates

Real-time opportunity alerts

Learn More

Scale Program

For larger organiszations needing insights across multiple products or market segments.

$8,500

Per Month

What you get:

AI-moderated interview coverage across all

segments/products

Strategic deep-dive interviews

on top 8 patterns

Quarterly insights + monthly

trends + real-time flags

Multi-segment reporting

Learn More

— Chloe
Senior Manager Product Marketing & GTM Strategy @ Procore
Before working with Aha Research, we were honestly just going on gut feel and internal assumptions. We were about to put a lot of money into our enterprise go-to-market strategy, and really needed some actual buyer feedback to check if we were on the right track... It's made such a difference. I feel way more confident about the strategic decisions we're making now.
— Joanna
(Former) Product Marketing Lead @ Procore
As the Product Marketing team, we knew we needed better customer feedback, but our internal win-loss efforts were eating up too much time and only covering a small portion of our deals.
— Chloe
Senior Manager Product Marketing & GTM Strategy at Procore
We'd tried to do this kind of research ourselves before, but it always fell by the wayside with everything else going on. Josh's approach really complemented what we already knew while adding his expertise in win-loss research.

— Chloe
Senior Manager Product Marketing & GTM Strategy @ Procore
Before working with Aha Research, we were honestly just going on gut feel and internal assumptions. We were about to put a lot of money into our enterprise go-to-market strategy, and really needed some actual buyer feedback to check if we were on the right track... It's made such a difference. I feel way more confident about the strategic decisions we're making now.
— Joanna
(Former) Product Marketing Lead @ Procore
As the Product Marketing team, we knew we needed better customer feedback, but our internal win-loss efforts were eating up too much time and only covering a small portion of our deals.
— Chloe
Senior Manager Product Marketing & GTM Strategy at Procore
We'd tried to do this kind of research ourselves before, but it always fell by the wayside with everything else going on. Josh's approach really complemented what we already knew while adding his expertise in win-loss research.

— Chloe
Senior Manager Product Marketing & GTM Strategy @ Procore
Before working with Aha Research, we were honestly just going on gut feel and internal assumptions. We were about to put a lot of money into our enterprise go-to-market strategy, and really needed some actual buyer feedback to check if we were on the right track... It's made such a difference. I feel way more confident about the strategic decisions we're making now.
— Joanna
(Former) Product Marketing Lead @ Procore
As the Product Marketing team, we knew we needed better customer feedback, but our internal win-loss efforts were eating up too much time and only covering a small portion of our deals.
— Chloe
Senior Manager Product Marketing & GTM Strategy at Procore
We'd tried to do this kind of research ourselves before, but it always fell by the wayside with everything else going on. Josh's approach really complemented what we already knew while adding his expertise in win-loss research.

We alslo manage participant incentives on your behalf. These are billed separately at cost (typically $100-150/interview and $20-$30/survey).

Need Something Different? We can customize a program for unique situations, including a pilot. Get in touch to discuss.

We alslo manage participant incentives on your behalf. These are billed separately at cost (typically $100-150/interview and $20-$30/survey).

Need Something Different? We can customize a program for unique situations, including a pilot. Get in touch to discuss.

Common Questions

Have another question? Get in touch and we'll be sure to answer it for you.

Get Free Pilot

What does your pilot program look like?

Do you do churn analysis?

How is this different from other win-loss analysis vendors?

How do I know we'll get enough responses?

What if we already do some win-loss work?

How quickly will we see meaningful patterns?

Why haven't other approaches solved this coverage problem?

What does your pilot program look like?

Do you do churn analysis?

How is this different from other win-loss analysis vendors?

How do I know we'll get enough responses?

What if we already do some win-loss work?

How quickly will we see meaningful patterns?

Why haven't other approaches solved this coverage problem?

Ready to Stop Guessing?

Jump on a 30-minute call to see how Watershed Intel can give you comprehensive deal coverage AND detailed insights without breaking your budget or overwhelming your team.

Book a 30-minute call to see how this can work for your team.

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